Avanessi

About two and half years ago, I was at a job that I utterly despised.  I thought it was my dream job, since it was at an Art college, and I’d always yearned to be part of a world where art, young minds and great creations collide, but I was wrong.  I was to assist the head of a department and to be quite honest; I was a terrible assistant to someone who didn’t need an assistant.  I’d spend my days mailing out two letters and organizing my desk, while students around me were producing amazing art.  I ached to create, but the fear of the unknown and failure would settle in and I wouldn’t do anything about it.  One day, I walked into my boss’s office, having had enough as we had spent quite a bit of time discussing a misspelled word I had sent her via email and told her that I was done.  I thanked her greatly though, for if it weren’t for this mind-numbing job, I would have never had the courage to take a chance on myself and I put in my two-week notice.  As soon as I left, I continued writing for an online magazine and joined my husband in his family’s jewelry business.

Fast forward a year later and Avanessi was born. This adventure has really been a labor of love for me; it all started out with a hand written word, ‘LOVE’ on a cocktail napkin in Vegas.   I know how that may sound, but we were there for a jewelry show and I was doodling some pendant ideas and I wrote down the word LOVE.  There it was, our LOVE pendant.   The pendant, which was our original piece, was just a sweet gesture between my husband and I since that’s what he’s always called me.  As soon as I started wearing it though, I had an epiphany and I realized how selfish I had been with love.  I had always kept love between my husband and myself and wasn’t giving much of it to anyone else.  By wearing this pendant, it opened my eyes and my heart to the world.  It may sound cliché, but its changed my existence and what I stand for now.  My favorite line is if you give LOVE, you get LOVE and I see that happening constantly in my life and in the lives of our clients who tell us about it.  I can’t imagine going back to the way I was before. 

Avanessi is just a tiny part of a little revolution that has started all on its own and I’m grateful for it.  Its allowed me to look at my community and get to know people who have created amazing charities and projects that reflect love in their own way and we highlight that on the charity section of our website.  We’ve vowed to donate 10% or our retail sales from the LOVE collection to our charity of the month every month, and are currently featuring the ‘One LOVE bracelet’ specifically designed for the Susan G. Komen foundation, since breast cancer has touched both our lives.  LOVE is such a beautiful, bold and huge notion that applies to so many things, and Avanessi is exposing it bit by bit with our jewelry.  What happens after people start wearing it is out of our hands, but we love hearing these stories.  Who knows, we might even turn this into a coffee table book some day, but for now, life is grand and LOVE is a great indulgence.

Shop the Avanessi collection @ www.shoprumor.com

What a better way to kick off summer than to add vibrant bracelets to your wardrobe! These colorful pieces can be worn on their own or layered to make a statement. Couture your look with Jem Couture!

This summer’s hottest trend..

One Pieces & Jumpers

Frenzii – Long tube jumpsuit with overlay $108.00
Frenzii – Long tube top jumpsuit with shirring $06.00
Frenzii – Tube romper with shirring $79.00
Frenzii – Halter ruffle romper $92.00

available @ www.shoprumor.com

Claudia Lobao

Claudia Labao uses recycled metals, (brass and copper), to eliminate harmful alloys that are not necessarily harmful to the environment but are harmful to humans. Using recycled metals puts them in the category of eco friendly. Eva Longoria’s friendship with jewelry designer Claudia Lobao instantly sparked when the Brazilian designer moved to San Antonio, Texas. Most recently, Eva has been wearing Claudia Loboa’s extra large hoop earrings in both sterling silver and 14k gold plate.

We all know one of the hottest items on the market right now is a pair of bleached denim jeans with cutouts.  A new addition to the summer must have are spiral necklaces.  Anna Lynne takes her day look straight to the red carpet with these must have items! Get her exact look with Black Orchid skinny stone washed jeans and pair them with a simple black tank. Accesorize the look with a Vita combina triple wrap bracelet and a rumor exclusive spiral necklace.

We all know how humiliating one can feel being seen in the same outfit more than once.  No worries! Switch up the look with one of these statement pieces and the secret is all yours!  These affordable rumor exclusive numbers can give a twist to even the most casual look.  Pair the belt with  a little black dress or this Frenzii jumper to couture your look.  Make a statement with the necklace even in the most simple tank and jeans!  Remember, the key is to ACCESSORIZE!

Frenzii –  long tube jumpsuit $106.00

Rumor Exclusive – silk bow belt $78.00

Rumor Exlusive – gold chain necklace $42.00

Wendy Griffin – key charm necklace $49.00

available @ www.shoprumor.com

Vava by Joy Han Tribal Fashion

Tribal has become a strong theme for this season, with

Seen sporting three different styles in the past week, it looks like PRVCY Premium are Lindsay Lohan’s favorite new jeans!  Last night she rocked a pair of ripped up boyfriend jeans, this past weekend Lindsay looked fabulous in Santa Barbara wearing PRVCY’s Laguna Flare leg and a short top, and last week the style maven opted for comfort in another pair of boyfriends.   Lindsay sure loves her PRVCY!

Every PRVCY Premium jean features their signature Life Line pocket design representing FAITH, HOPE, and LOVE and the company’s continued fight to find a cure for Breast Cancer. PRVCY donates up to 10% of all sales to various Breast Cancer Organizations year round.